CAMPARI & FOUR SEASONS HOTEL BANGKOK AT CHAO PRAYA RIVER HOSTED "NEGRONI WEEK OPENING NIGHT"

Photo by CAMPARI

From Left: Carla Porter / Daniel Schwalb, CAMPARI GROUP Managing Director South East Asia & India / Pitta na Patalung/ Giorgio Bargiani, Global Advocate for 1757 Vermouth di Torino / Philip Bischoff, BKK Social Club - Beverage Manager / Natcha Opakul / Arno Schonfelder, Alchemy Thailand - General Manager

CAMPARI GROUP Managing Director South East Asia & India, Mr.Daniel Schwalb, (2 from left) and Mr.Philip Bischoff, BKK Social Club - Beverage Manager (3 from right) are together hosted "NEGRONI WEEK Opening Night" at BKK Social Club, the ranked 14th in the World’s 50 Best Bars List 2022, with special guest bartender, Mr.Giorgio Bargiani, 1757 Vermouth di Torino Global Brand Advocate. The 11th edition of NEGRONI WEEK, celebrated the TIMELESS BOND between CAMPARI and the world of mixology with fundraising proceeds going to charitable partner Slow Food

BKK Social Club / Photo by CAMPARI

WHAT NEGRONI WEEK 2023 HAS TO OFFER

There’s no Negroni without Campari, just like there’s no bar industry without bartenders. To celebrate this bond, the Slow Food Negroni Week Fund gives direct support to those in hospitality. Throughout the week there will be opportunities to celebrate cocktail culture and show appreciation for the art of mixology, recognising the dedication and skill of bartenders to create one of the world’s most iconic and loved cocktails.

In the 11th edition of Negroni Week in Thailand, cocktail enthusiasts and Negroni lovers will get the chance to enjoy varieties of the cocktail, from the classic staples to innovative, inspiring recipes, at leading bars and restaurants, as well as a boozy brunch, an idyllic dinner cruise with scrumptious food and drinks and a fun bar hop, and at the same time celebrate the art and craft of cocktail making of the bartenders, and give back to society through The Foundation for the Deaf under the Royal Patronage of Her Majesty the Queen.

Mr.Giorgio Bargiani, 1757 Vermouth di Torino Global Brand Advocate / Photo by CAMPARI

RAISE A TOAST TO THE TIMELESS BOND OF CAMPARI AND NEGRONI WEEK, SHARED BY BARTENDERS AND ENJOYED AROUND THE WORLD

ABOUT THE NEGRONI

It was around the year 1919 in Florence when Count Camillo Negroni contemplated ordering an Americano cocktail but decided it was time for a change. He requested it with a touch of gin instead of soda, inspired by his last trip to London and its prevalent gin scene. The bartender was pleased to honour Count Camillo Negroni’s request and added an orange garnish rather than the lemon wedge of the Americano to signify the new drink he had created. In Florence, the Count’s ‘usual’ became known as Count Negroni’s Americano, or the “Americano with a touch of gin”, but whatever it was referred to as back then, the Negroni was born. The Negroni is now one of the most famous contemporary classic cocktails. Anywhere you go in the world, you will find a mixologist who can make you the iconic Negroni. The original recipe, the perfectly balanced combination of equal parts of Campari, Red Vermouth and London Dry gin, is almost a century old and continues to be enjoyed today. The International Bartenders Association (IBA) lists Campari as an official ingredient of the Negroni, and thus, there is no Negroni without Campari! For more information visit http://www.campari.com/

Photo by CAMPARI

ABOUT CAMPARI GROUP

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey e Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Sesto San Giovanni, Italy, Campari Group owns 23 plants worldwide and has its own distribution network in 25 countries. The Group employs approximately 4,300 people. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. For more information: www.camparigroup.com

ABOUT IMBIBE

Imbibe is the ultimate guide to liquid culture. In every issue of the James Beard award-winning magazine and on imbibemagazine.com, you’ll find the world’s top drink destinations, recipes and in-depth stories—everything you need to know about the people, places and flavors of drinks. Imbibe also publishes cocktail books and produces drink-related events, including Negroni Week. For more information, visit imbibemagazine.com and follow @imbibe and #imbibe

NEGRONI WEEK GALLERY