ROLLS-ROYCE VISION 103EX: THE COUTURE FUTURE OF ULTRA-LUXURY MOBILITY WITH AI ELELLANENA

Courtesy of Rolls-Royce

For over 100 years, Rolls-Royce Motor Cars has been pushing the boundaries of luxury mobility. The marque has defied the impossible and engineered timeless works of art. Now, it stands on the cusp of making history again. Imagine a future where each Rolls-Royce is as unique as your own fingerprint. Dimensions, form, space, and materials—every element becomes limitless, and you are the architect.

Rolls-Royce Vision 103EX, also known as Vision Next 100, is the purest expression of this philosophy. It represents the brand’s ambition with absolute clarity: “Our vision, in its purest form, is to create the automotive equivalent of haute couture. This is the future of luxury mobility.” Fully autonomous, all-electric, sculptural, and infinitely personal, Vision 103EX redefines the future of ultra-luxury travel.

The exterior extends nearly six metres with a seamless carbon-fibre body, illuminated Pantheon grille, floating wheel caps, and fluid curves that express romance and opulence. It stands as a moving sculpture, crafted to announce its presence with quiet authority.

Courtesy of Rolls-Royce

ENTER SERENITY

Time has become the world’s most precious luxury. Amid this scarcity, Rolls-Royce offers abundance. Vision 103EX provides a sanctuary where thoughts can breathe in tranquillity. The entire roof canopy lifts gracefully to reveal an inner sanctum before enclosing the passenger. Rare bespoke materials wrap the cabin, while a sweeping skylight serves as a panoramic observatory. Silence dominates—the only sound is the soft rhythm of your own heartbeat.

Courtesy of Rolls-Royce

INTERIOR DESIGN: A PRIVATE LOUNGE

The cabin is designed as a personal retreat, inspired by contemporary architecture and luxury interior design. Rolls-Royce captures the essence perfectly:“The interior space is designed to be a retreat from the world – evoking a feeling of privacy, warmth and ultimate relaxation.”

Key interior features include:

• Curved Grand Lounge Sofa: Upholstered in bespoke textiles, offering a relaxed, lounge-like posture instead of traditional seating.

• Full-Width OLED Display: Used for entertainment, information, virtual assistants, and immersive experiences.

• Minimalist Architecture: No visible buttons, switches, or controls—only clean, uninterrupted surfaces.

• Bespoke Materials: Wool, silk, natural fibres, and hand-finished veneers tailored to the owner’s personal specification.

• Panoramic Glass Canopy: Enhances openness and connection to the outside world.

Courtesy of Rolls-Royce

FUNCTIONALITY: DESIGNED AROUND THE PASSENGER

Every functional element is centred on effortless convenience:

• Autonomous Operation: No steering wheel or pedals. The car handles all navigation, safety, and driving decisions.

• Intelligent Entry System: Roof and coach door open together to create a theatre-like arrival.

• Adaptive Cabin Ambience: Lighting, climate, and seat position adjust automatically based on time of day or mood.

• Smart Storage Solutions: Hidden compartments and sliding surfaces keep belongings organized without disrupting design purity.

• Integrated Travel Planning: From route selection to meeting coordination, the system anticipates needs without instruction.

Courtesy of Rolls-Royce

TECHNOLOGY: INTELLIGENCE IN MOTION

At the centre of all functionality is AI Elellanena, the next generation of the Rolls-Royce butler. Elellanena uses deep learning, voice interaction, behavioural analysis, and predictive intelligence to create a personalised, intuitive experience.

• Learns your habits and preferences

• Plans routes and schedules

• Curates lighting, sound, and cabin environment

• Manages entertainment and communication

• Provides seamless concierge-level service

The autonomous platform combines LiDAR, multi-layer radar, ultrasonic sensors, predictive mapping, and an advanced electric propulsion system, delivering silent, zero-emission travel with absolute safety and serenity.

ESTIMATED PRICE

Vision 103EX is a concept and not for sale. However, if a future bespoke version were commissioned, industry estimates suggest a price exceeding USD 2–3 million, depending on individual specification and integrated technology.

Rolls-Royce Vision 103EX with AI Elellanena stands as the blueprint for the next century of luxury mobility—autonomous, intelligent, sustainable, sculptural, and tailored with the precision of haute couture.

For more information:

ROLLS-ROYCE MOTOR CARS BANGKOK

https://www.rolls-roycemotorcars.com/bangkok/en_GB/showroom.html

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