CAMPARI Academy brings a bartender-led program of curated content to educate, connect and inspire to the thriving bar industry in Bangkok.
From Left: Calra Porter, Symphony Loo, On Premise Channel Manager SEA, Monica Barg, Creative Director, Simone Massaro, Global Trade Advocacy Director, Giulia Vedelago, Global Campari Academy Manager, Arno Schonfelder, ALCHEMY THAILAND, General Manager.
CAMPARI GROUP officially launches CAMPARI Academy Asia, the global educational platform for the international bartending community, to provide insight and knowledge on all aspects of the industry, from skills and techniques to wider issues and topics for debate with "Monica Berg", Creative Director at Paragon Cineplex, Siam Paragon.
CAMPARI GROUP, the sixth-largest player worldwide in the premium spirits industry, announces the expansion of the Campari Academy, which is now launching as a global activation with drinks industry icon Monica Berg at its helm as Creative Director. A first of its kind educational platform for the international bartending community, which provides a unique blend of a globally accessible digital space with an established and successful network of physical hubs for the industry to come together, it takes inspiration from outside of the drinks industry to educate, connect and inspire bartenders at all levels of their career on a global scale in a way that’s never been seen before.
CAMPARI ACADEMY will now be a global digital platform complemented by an on the ground local Campari Academy network in key markets around the world, with local teams already in Italy, the US, Spain, Brazil, Austria, Jamaica, China and Australia, with more to follow. The global platform will be a space for the international bartending community to connect and discuss news and trends, share ideas and goals, and grow their own professional network. This in turn will be supported by the local Campari Academy network that will coordinate on the ground activations and networking opportunities for communities in their region. In Thailand, Campari Academy Asia was officially launched at Paragon Cineplex, Siam Paragon, where 230 seats were filled in less than 48 hours after public announcement. "Monica Berge", the program’s creative director, too centre stage and gave participants, opportunities to delve deep into the world of mixology through an introductory overview of the academy, followed by an in-dept session on raw materials and flavours.
"Monica Berg" Creative Director, Campari Academy
Creative Director Monica Berg says “Being part of the Campari Academy as Creative Director is hugely important to me. The industry needs educational platforms which can impart knowledge, inspire creativity and prompt discussions which the bartending community can really engage with. By working directly with bartenders as well as leading voices from varied disciplines, we can provide the community with a network and platform which currently doesn’t exist. “At this point in my career, I’m lucky to be someone that opens the door for the new generations, because I have more experience that many of them from my 20 plus years of working as a bartender,” says Berg, Norwegian-born, London-based bar owner and digital innovator. “I know very well that we are you are young, passionate and have many new ideas, unfortunately what you sometimes miss is the power to enforce and execute those ideas. But then, when you have more years of experience, you may be lacking that youthful energy but you probably have a wider reach. You can bring the best of two worlds by blending the two together.”
"Simone Massaro" Global Trade Advocacy Director
"Giulia Vedelago" Global Campari Academy Manager
At the launch event, Berg also introduced a flagship element of the Campari Academy, the docuseries “Perspectives”, that gave insight into poignant topics relating to the drinks industry and hospitality, and how they’re interpreted around the world. Two of Bangkok’s most prolific bartenders, Noppasate "Depp" Hirunwathit and Tamaryn "Makham" Cooper, then graced the bar at the Aperitivo bar, where selected cocktails from the sessions were created and served to participants. Under the supervision of Monica Berg, a team of drinks industry experts will continue to be instrumental in shaping the Campari Academy program, applying their insights, experience, and knowledge to ensure it resonates with the bartending community. Alongside these experts, Campari Academy will work with a global network of leading voices from a range of disciplines and backgrounds that complement the spirits industry to create engaging and inspiring content which sets the academy apart from any other educational platform. It aims to engage and inspire bartenders in any bar, restaurant or hotel, in any market around the world, at any level - from junior team members just starting out in the industry to those at the peak of their career.
BARTENDER GUEST SHIFT:
- Noppasate "Depp" Hirunwathit, Head Bartender of Rabbit Hole Bangkok and The Winner of Wild Turkey Behind the Barrel Thailand Competition 2019.
- Thanamon "Still" Sutthon, Brand Ambassador of CAMPARI GROUP
- Symphony Loo, On Premise Channel Manager SEA of CAMPARI GROUP
- Tamaryn "Makham" Cooper, Senior Bartender at 28 Hong Kong Street, Singapore and The Winner of CAMPARI Bartender Competition Thailand 2019
About Campari Academy:
Campari Academy is a first of its kind educational platform which blends a globally accessible online digital space with on the ground hubs from the physical local Campari Academy network in key markets around the world. Launched in 2010 with Campari Academy Italia, it was followed by local Campari Academies in the US, Spain, Brazil, Austria, Jamaica, China and Australia. In May 2022 Campari Group expanded the Campari Academy by launching a global educational platform for the international bartending community, to provide insight and knowledge on all aspects of the industry, from skills and techniques to wider issues and topics for debate. With Monica Berg serving as Creative Director, Campari Academy has a unique and unrivalled connection to the drinks industry, providing an educational platform like no other.
The global platform will be a space for the international bartending community to connect and discuss news and trends, share ideas and goals, and grow their own professional network. This in turn will be supported by the local Campari Academy network that will coordinate on the ground activations and networking opportunities for communities in their region. Throughout 2022, Campari Group will expand the local Campari Academy network with launches in additional markets and with further expansion plans in the years to follow.
For more information please visit:
Please enjoy our brands responsibly